Here is an excerpt from a great article I read about the new rules of selling:
So, what is the new golden rule of selling? For Lazerow, it boils down to one word: "engagement". I'm hearing this word all the time in my interviews nowadays: engagement is shaping up to be 2013's business buzzword of the year. But what does it mean?
For Lazerow, the goal of engagement for a marketer is to figure out "how do you as a brand get into the conversation." That means producing genuinely interesting content, that people want to share on Facebook or talk about around the water cooler.
Read the full article below.