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Thoughts on entrepreneurship, technology, innovation, startups, small business, manufacturing, engineering, & 3D Printing 

"Engagement" The new Golden rule of selling

Bassanio Peters

Here is an excerpt from a great article I read about the new rules of selling:

So, what is the new golden rule of selling? For Lazerow, it boils down to one word: "engagement". I'm hearing this word all the time in my interviews nowadays: engagement is shaping up to be 2013's business buzzword of the year. But what does it mean?

For Lazerow, the goal of engagement for a marketer is to figure out "how do you as a brand get into the conversation." That means producing genuinely interesting content, that people want to share on Facebook or talk about around the water cooler.

Read the full article below.