The new Golden Rule in business is this:
Give your customers the ability to do what they can’t currently do but would want to if they only knew it was possible.
To survive and thrive, look into your customers’ visible future, look at their hard trends, at what you’re certain about regarding their future. See what problems they are going to have and solve them before they happen, so that by the time they’re just starting to experience the problem, you already have the solution.
And if you don’t? Then you will become increasingly irrelevant to your customers. Transformation will not wait, pause, or stand aside while you think about it. There are three critical truths about business in this new era that you cannot afford to ignore; we might call them corollaries to the Golden Rule:
1) Transformation will happen.
2) If it can be done, it will be done.
3) If you don’t do it, someone else will.
The message is clear: in the days, weeks, months, and years ahead, expect and plan for radical transformation.
Read more here: