Supporting small business is good for business. Small Business Saturday is raising awareness, but we must take the next step and begin to shop & support local businesses more that just one day a year. Below I have highlighted some of the benefits of supporting small business & why it should be important to all of us:
We believe small businesses and startups contribute to local economies by spurring growth and innovation in the communities in which they are established. Small businesses can invent new products or implement new solutions to existing challenges and disrupt markets. Large businesses also benefit from small businesses within the same local community, as many of them depend on these companies for the completion of various business functions. Today's generation of startups and Entrepreneurs tend to create organizations that facilitate social good, so when you support them, you're also supporting their cause.
Empowering A Community
Small local businesses and startups employ local residents and inspire others to pursue their own ventures. This creates a ripple effect that positively impacts the community and improves the quality of life for all it's residents. These local jobs keep the residents in town during the work day, so the advantages extrapolate outward as employees dine at local eateries, fuel up at the local gas stations to get to work, and shop at local markets on the way home every evening. Furthermore, small local businesses typically provide better customer service than their larger, corporate counterparts. Owners of these small local business typically live in the community, so they strive to provide the best service possible to their neighbors and build strong customer loyalty.
Small business Saturday is a start, but let's begin to make this an every day thing.